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RECALL
What do you do about recall? Sometimes no matter what we
do, patients don't make us a priority! Recall is something
hygienists struggle with and there is no magic formula for
getting patients to show up all the time. Dentistry is the
only profession that has to constantly nag and track down
our patients to get them to show up. They make an appointment,
we send out recall postcards two weeks before and even call
and confirm it one day before and they still will fail to
show up. I don't know what it is, but it is hard to get patients
to value their dental treatment so that they think it's a
priority. Most people are more concerned with what they "see".
They don't miss that appointment to go to the tanning bed
or get their hair or nails done. Getting a dental prophylaxis
can be compared to getting your oil changed in your car. Everyone
knows they are supposed to do it every 3,000 miles but the
majority of the population tend to do it every 5,000-7,000
miles! Some patients don't visit the dentist until something
hurts. It's hard to get across to patients that most dental
problems won't hurt until it’s too late for prevention.
Periodontal disease doesn't "hurt" and decay won’t
"hurt" either until it gets closer to the nerve.
If it's something not "felt" by the patient, it's
hard for some to make it a priority. Most offices have cancellation
policies. It's similar to the three strikes and you're out
rule. The first time someone confirms an appointment and they
don't show up, they get a written warning with a copy in their
chart. The 2nd time they get charged a $50 cancellation fee
(this is mentioned when they become new patients and also
in the written warning). The 3rd and last time dismisses them
from the practice. If you work at an office that has problems
with patients not showing up and you do not have a policy
like this in place - get one fast! If there is a new patient
who fails to show they normally don't get rescheduled with
us. Speaking of new patients, they always get mailed the paperwork
and are told their appointment is 20 minutes before it really
is. This prevents them taking twenty minutes out of your time
with competing insurance, reading office policies, finding
your office, and filling out the paperwork (most seem to forget
to bring it with them). This also works with patients who
are usually late. Give them an appointment at 9:00am and tell
them it's at 8:40am. Odds are they will arrive at 8:50. Also,
always keep an organized short-call list. Patients might want
a certain time of the day and on a certain day of the week.
Add this to the list and when something opens on you schedule
you won't have a hard time filling it.
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